The History of The Logo

Dictionary.Com identifies the word “Logo” or Logograph” Logotype” to be based on the Greek for “word’ or “speech”.  But when we think about Logo what we are talking about is a highly recognizable symbol, the trademark of your company. The most famous symbol of all time is the “Golden Arches” of McDonalds.  Ask any parent […]

How to Avoid the Common Mistakes of Law Firm Web Sites

­­­­Do you know if your firm’s web site as effective as it could be? If not, follow these suggestions to avoid and correct the most common challenges in law firm web site design. It is extremely puzzling to see such a high number of commonly flawed, practices often found on law firm Web sites. Typically […]

Law Firm Quick-Start Guide to Content

(How to write content that gets read) This is the best, fastest way to create quality content that gets read. We developed this quick-start guide for law firms to help you create the first five issues of your newsletters or blog post  easily and efficiently. Exercise 1 What are the most common questions your clients […]