Who Is Answering Your Law Firms Phone?

On 04-30-2010, In Legal Marketing, by Daniel Callahan

First impressions are everything is an understatement.  The first live impression that a consumer has with you and your law firm is the individual answering your phones.  Notice the term “individual” and not automated system.  Do not fall victim to… Read more...
When it comes to effectively marketing your law firm the key is to drive potential clients to your practice. Filling the pipeline with potential and ultimately clients ready, willing and able to pay your retainer, fees and enter into a… Read more...

Marketing Budgets? No way!

On 04-28-2010, In Legal Marketing, by Blake Houser

In a marketing plan there is little talk on exactly how to set a productive marketing budget.  Let’s face it most marketing strategies or tools come with a price.  How much should you spend on marketing?  Before we can prudently… Read more...

Understanding Marketing Part 1

On 04-27-2010, In Legal Marketing, by Blake Houser

Whether you are building a Law Firm, Financial Services Company, a Real Estate Office or any other business the first principle to accept is that marketing is everything. Marketing is your number one priority.  Having the mindset of marketing first… Read more...
Sure it sounds like a simple cliché but it is true, Businesses do not plan to fail, they simply fail to plan. If you wonder why the odds are stacked against a business owner from being successful wonder no more. … Read more...
Having a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and view essential information. By creating a LinkedIn profile, law offices… Read more...