Multiscreen Consumers Mix Offline and Online In Engaging With Brands
AWARENESSEven among the most connected consumers, new product discovery largely happens offline via sources like word-of-mouth, direct mail, catalogs, and television. One quarter of 2-screen (TV and computer) consumers cite digital sources as the source of new product awareness; 75% offline sources like word-of-mouth, direct mail, catalogs and television as their primary way of discovering […]