What paper is right for your company?

The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this simple rule. Before you choose your paper, let me give you a quick briefing on […]

IKEA’s advertising genius punches a hole in the market – with humor and innovation

This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief Design Guru, Jorgen Eghammer, released this video to introduce the company’s new printed catalog. Not […]

Covert hologram features

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Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons, then covert security features are not necessary. However, if you are looking for a security […]