Posts made in October, 2014

Every principle and truth you need to know about marketing and advertising in 100 pages

When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying
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What paper is right for your company?

What paper is right for your company?

The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this
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IKEA’s advertising genius punches a hole in the market – with humor and innovation

This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief
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Covert hologram features

Covert hologram features

Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons,
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What are covert and overt security printing features?

What are covert and overt security printing features?

Covert security feature simplified As you begin to research using security printing to secure your product or documents, you will hear a lot of terms being tossed around. Two terms commonly used are Covert and Overt. Similar words with opposite
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