Advertising Regulation & Information for Florida Law Firm Website

On 28.07.10, In Legal Industry, by Daniel Callahan

Advertising Regulation & Information for Florida Law Firm Website

Florida Supreme Court directs the Florida Bar to file a petition to adopt amendments to the rules regulating advertisements over the internet.  New guidelines were set to go into effect July 1, 2010.  The amendment if adopted would establish that portions of the website will be considered information at the request of the prospective client and therefore not subject to the rules set forth in Rule 4-7.6 on websites.  The jurisdictional requirement will no longer be required on the homepage of the law firms website, however it must be displayed somewhere prominently on the website.

Any direct e-mail will require the heading “legal advertisement”.  Additionally, a statement of qualification will be required for all email coupled with a disclosure if the lawyer handling a case may be different than the name on the email advertisement.  The effective date is expected to be ninety-days from the ruling which has yet to be set.