Attract the ideal client to your firm

On 17.11.10, In Legal Marketing, by Daniel Callahan

Attract the ideal client to your firm

Highly profitable law firms know exactly how to attract the ideal client to their law firms.  The first thing they do is become the ideal law firm for the client.  They brand themselves as the “go to” law firm in their area(s) of practice.  They know exactly how to get the word out that they are the “go to” firm and they exploit that process to the fullest.  Once they have established this fact they then turn to their top clients for referrals. It is a fact that like minded, i.e. similar economic status, and other characteristics of people, know and associate with people similar to themselves.  Additionally they will take pride in referring their friends and associates to law firms that are successful and take care of their clients.

Additionally, take some time to review the statistics on your best clients.  What do your top clients have in common?   What is their economic status, needs, likes, dislikes?  Develop a profile of who you want to attract and then develop a marketing strategy to attract them.