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Presentation Mistakes To Avoid

Presentation Mistakes To Avoid

Speaking before several people can make many people jittery, which is why many people shy away from taking the mic whenever possible. However, there may come a time when you need to make a presentation, and knowing what to avoid
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History, Life, Feeling, and Meaning in Your Paper

History, Life, Feeling, and Meaning in Your Paper

Strathmore is a highly acclaimed name when it comes to the production of quality papers. Founded in 1892, users have regarded the Strathmore name as synonymous to beauty, design, and quality. The inspiration in the production of such fine pieces
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Don’t confuse networking with marketing.

Don’t confuse networking with marketing.

Not to minimize the benefits of networking – but networking is not marketing. Joining a club or an association, in the hope that over time you might bump into someone who could use your services, is not an effective way
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New Carnivores –  An Interesting Look at the Numbers Behind the Business of Law

New Carnivores – An Interesting Look at the Numbers Behind the Business of Law

  – By Roger Davis, Account Executive, Wells & Drew – In September, the Rocky Mountain Chapter of the LMA (Legal Marketing Association) had Brent Turner with Thomson Reuters’ Peer Monitor program speak and it was very insightful. In short,
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The Real Reason Companies Pay Too Much for Their Printing

The Real Reason Companies Pay Too Much for Their Printing

The common scenario: Mary is in charge of operations at her company. She has a situation with their printing and is not receiving the company’s business cards in a timely manner and the quality has become subpar. Mary picks up
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How to Waste Money on Advertising

How to Waste Money on Advertising

The easiest job in the marketing world is “advertising” … you know – the big budget stuff. For example, the fancy TV commercials or two-page spreads in national magazines that do not solicit responses and have no way of measuring
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7 Proven Principles to Improve Your Next Marketing Campaign

7 Proven Principles to Improve Your Next Marketing Campaign

Principle 1 – Be Precise Narrow down who you are marketing to. By that, I don’t mean your niche, that is a given. Who are the particular people you want to do business with? Just because your niche is the
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Three Ways to Improve Any Business Card

Three Ways to Improve Any Business Card

Design – A good business card starts at design. The fanciest paper and best printing in the world cannot save a bad design. Some simple things to do on your next card order are to declutter the card. For example,
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Find Your Next Promo Item at the Click of a Button!

Find Your Next Promo Item at the Click of a Button!

Instantly find your next trade show giveaways and client gifts with our new online database. Check out our new online database of promotional products. We have been selling promotional products for many years, however until now, we did not have
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Secrets From the Man That Knows More About Direct Marketing Than Anyone in the World

Secrets From the Man That Knows More About Direct Marketing Than Anyone in the World

I was lucky enough to get an interview with Drayton Bird, the man who marketing legend David Ogilvy says “knows more about direct marketing than anyone in the world”. He was named one of the 50 individuals who have shaped
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