The Secret to Successful (and Profitable) Client Relationships Surprisingly, it’s hidden within one word: accessibility. In Free and Open Access: Key to Building and Maintaining Client Relationships, Trey Ryder summed it up when he wrote, “Both prospects and clients want… Read more...

Firm Dress Code

On 10-18-2012, In Resources, by Blake

Dress Codes: Raising the Bar on Professionalism Like it or not, you are immediately judged by your appearance. Think about it. If you were a prospective client, would you hire someone dressed in a suit that doesn’t match or fit… Read more...
Your business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked.  This approach taps into buyers’ psychology in ways that aren’t easily… Read more...
When all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of revenue. When those elements aren’t in sync, you’re just throwing… Read more...
Smart Legal Marketing Tips for 2012 In a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for leveraging your current client… Read more...
Competition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new year to ratchet up your marketing and outreach efforts for… Read more...