Don’t confuse networking with marketing.

On 10-11-2016, In Resources, by Blake Houser

45250370_1091 Not to minimize the benefits of networking – but networking is not marketing. Joining a club or an association, in the hope that over time you might bump into someone who could use your services, is not an effective way… Read more...
51672577_1091_2 – By Roger Davis, Account Executive, Wells & Drew – In September, the Rocky Mountain Chapter of the LMA (Legal Marketing Association) had Brent Turner with Thomson Reuters’ Peer Monitor program speak and it was very insightful. In short, the… Read more...
flying_money_blog_2 The common scenario: Mary is in charge of operations at her company. She has a situation with their printing and is not receiving the company’s business cards in a timely manner and the quality has become subpar. Mary picks up… Read more...

How to Waste Money on Advertising

On 07-12-2016, In Resources, by Blake Houser

3930366_1091 The easiest job in the marketing world is “advertising” … you know – the big budget stuff. For example, the fancy TV commercials or two-page spreads in national magazines that do not solicit responses and have no way of measuring… Read more...
blog_31006584 Principle 1 – Be Precise Narrow down who you are marketing to. By that, I don’t mean your niche, that is a given. Who are the particular people you want to do business with? Just because your niche is the… Read more...
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