How to Waste Money on Advertising

On 07-12-2016, In Resources, by Blake Houser

3930366_1091 The easiest job in the marketing world is “advertising” … you know – the big budget stuff. For example, the fancy TV commercials or two-page spreads in national magazines that do not solicit responses and have no way of measuring… Read more...
blog_31006584 Principle 1 – Be Precise Narrow down who you are marketing to. By that, I don’t mean your niche, that is a given. Who are the particular people you want to do business with? Just because your niche is the… Read more...

Three Ways to Improve Any Business Card

On 05-26-2016, In Resources, by Blake Houser

blog_bc_2 Design - A good business card starts at design. The fanciest paper and best printing in the world cannot save a bad design. Some simple things to do on your next card order are to declutter the card. For example,… Read more...
Instantly find your next trade show giveaways and client gifts with our new online database. Check out our new online database of promotional products. We have been selling promotional products for many years, however until now, we did not have… Read more...
draytonpicture I was lucky enough to get an interview with Drayton Bird, the man who marketing legend David Ogilvy says “knows more about direct marketing than anyone in the world”. He was named one of the 50 individuals who have shaped… Read more...
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