At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email
Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards
When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying
The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this
This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief
Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons,
Valuable documents are constantly under attack. Corporations and governments are at high risk because they possess documents of value. Commonly targeted items are tax documents, financial documents, government bonds, company certificates, banknotes, fiscal stamps, and ballot papers for elections. Counterfeiters
John’s company sells IT services to accounting firms. To reach his target market directly, he regularly advertises in accounting trade journals for a premium fee. It’s not cheap. In fact, John is not receiving many inquiries for his hard-earned advertising
Optically Variable Inks (OVI), also known as color shifting inks, are most commonly seen on U.S. currency. For example, these inks are engraved on the bottom right-hand corner of the $10 bill. Color shifting inks display two distinct colors on
No Expensive Focus Groups or Blind Case Studies Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their
What would happen if Chipolte used Augmented Reality Printing? To better understand augmented reality printing (referred to as AR printing) let’s use an example of how it can be used to increase sales and customer loyalty. (read what is augmented
Florida Citizens Scammed for Millions Recently the State of Florida was fraudulently misrepresented by an individual using a copy machine. A condensed version of the scam: when one signs up on sunbiz.org to incorporate a new business in Florida, the
Augmented Reality (AR) Printing is unlimited in its scope and is bounded only by the human imagination. Historically, with conventional printing and publishing, what you saw was what you got. The paper and ink world of conveying information was static.
The Centers for Disease Control estimate that 75% of all doctor visits are attributable to stress related illnesses. Stressors related to our jobs, life as a teenager, financial problems, relationship difficulties, and our dietary choices are causing thousands of stress
Cybercrime is one of the fastest growing areas of criminal activity in the world. Rising numbers of criminals are exploiting the speed, convenience and anonymity that modern technologies offer in order to commit a diverse range of online crimes. These
At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email
Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards
When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying
The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this
This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief
Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons,
Valuable documents are constantly under attack. Corporations and governments are at high risk because they possess documents of value. Commonly targeted items are tax documents, financial documents, government bonds, company certificates, banknotes, fiscal stamps, and ballot papers for elections. Counterfeiters
John’s company sells IT services to accounting firms. To reach his target market directly, he regularly advertises in accounting trade journals for a premium fee. It’s not cheap. In fact, John is not receiving many inquiries for his hard-earned advertising
Optically Variable Inks (OVI), also known as color shifting inks, are most commonly seen on U.S. currency. For example, these inks are engraved on the bottom right-hand corner of the $10 bill. Color shifting inks display two distinct colors on
No Expensive Focus Groups or Blind Case Studies Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their
What would happen if Chipolte used Augmented Reality Printing? To better understand augmented reality printing (referred to as AR printing) let’s use an example of how it can be used to increase sales and customer loyalty. (read what is augmented
Florida Citizens Scammed for Millions Recently the State of Florida was fraudulently misrepresented by an individual using a copy machine. A condensed version of the scam: when one signs up on sunbiz.org to incorporate a new business in Florida, the
Augmented Reality (AR) Printing is unlimited in its scope and is bounded only by the human imagination. Historically, with conventional printing and publishing, what you saw was what you got. The paper and ink world of conveying information was static.
The Centers for Disease Control estimate that 75% of all doctor visits are attributable to stress related illnesses. Stressors related to our jobs, life as a teenager, financial problems, relationship difficulties, and our dietary choices are causing thousands of stress
Cybercrime is one of the fastest growing areas of criminal activity in the world. Rising numbers of criminals are exploiting the speed, convenience and anonymity that modern technologies offer in order to commit a diverse range of online crimes. These
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