Wells & Drew

How to Write a Newsletter that Generates Clients

This is the best, fastest way to create quality, readable content. We developed this quick-start guide to help professionals create the first few issues of their newsletters easily and efficiently. There are three primary reasons for a newsletter: 1. It
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“7 Common Business Card Sins” by Wells & Drew

“7 Common Business Card Sins” by Wells & Drew Blake Houser #1. You have too much going on. In an effort to say everything on your card, the card is overloaded with information, making it appear messy and hard to
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3 “Hidden Costs” of Business Correspondence

It was Will Rogers who said, “You never get a second chance to make a first impression.” And the first impression your customers and colleagues get when they receive a letter from you is made to a large degree by
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Simple yet effective hologram on tickets for the Coconut Grove Arts Festival

Every year I really enjoy attending the Coconut Grove Arts Festival, which presents paintings, sculptures, and other artwork from artists around the world. While attending the festival this February, I noticed that the tickets the organizers sold had holograms printed
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Qualify your prospects using the MAD-FU formula

If you are a service provider or your product is intangible (consultant, attorney, accountant, designer, etc.), you will have every “Joe” asking for free advice. Free advice is rarely the best advice. If your prospects ask you for free advice,
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New Luxury Business Cards Give Professionals What They Want

In today’s fast-paced digital world, the steadfast business card is still state of the art. But now, we have taken this art a step further by producing an unforgettable business card that will gain you instant recognition and leave an
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The Lost Art of Handwritten Thank You Notes

The lost art of handwritten thank you notes In our fast-paced world of tweets, emails, and text messages, something invariably gets lost. Messages we send don’t always have the impact of a handwritten note. It’s almost as if electronic messages
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5 ways to generate more leads from your website

FYI: This short article is not about getting traffic to your site. It just reveals five things you can do to help improve leads and sales on your website. Tip 1: Provide a core message that speaks to someone, but
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Two pocket business card tip

Two pocket business card tip

At networking events it easy to get your cards mixed up with the prospects cards that have been given to you that night. Each time someone hands you their card, you pull out your card mixed in with cards you
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How we cut our IT costs by 85% (without outsourcing overseas)

How we cut our IT costs by 85% (without outsourcing overseas)

It’s true. We cut our IT costs by 85%, and it was not from outsourcing our IT overseas. In fact, we kept everything right here in the U.S.A. This post is not directly related to our business, but I feel
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