Wells & Drew

5 things you must NOT do while in Japan on business

5 things you must NOT do while in Japan on business

Because Japan’s culture is very respectful, Japanese businesspeople have a particular way of accepting and passing out business cards. They are very serious about business cards and do not simply hand them out at any time. This can be tricky
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Do NOT order another printed product until you read this…

Do NOT order another printed product until you read this…

At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email
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Holograms: A practical choice for overt security features

Holograms: A practical choice for overt security features

Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards
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Every principle and truth you need to know about marketing and advertising in 100 pages

When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying
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What paper is right for your company?

What paper is right for your company?

The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this
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IKEA’s advertising genius punches a hole in the market – with humor and innovation

This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief
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Covert hologram features

Covert hologram features

Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons,
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What are covert and overt security printing features?

What are covert and overt security printing features?

Covert security feature simplified As you begin to research using security printing to secure your product or documents, you will hear a lot of terms being tossed around. Two terms commonly used are Covert and Overt. Similar words with opposite
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Fraudsters Target Our Government and Corporations

Valuable documents are constantly under attack. Corporations and governments are at high risk because they possess documents of value. Commonly targeted items are tax documents, financial documents, government bonds, company certificates, banknotes, fiscal stamps, and ballot papers for elections. Counterfeiters
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How Much Money is Your Magazine Advertisement Making You?

How Much Money is Your Magazine Advertisement Making You?

John’s company sells IT services to accounting firms. To reach his target market directly, he regularly advertises in accounting trade journals for a premium fee. It’s not cheap. In fact, John is not receiving many inquiries for his hard-earned advertising
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