10dollarbillblog Optically Variable Inks (OVI), also known as color shifting inks, are most commonly seen on U.S. currency. For example, these inks are engraved on the bottom right-hand corner of the $10 bill. Color shifting inks display two distinct colors on… Read more...

No Expensive Focus Groups or Blind Case Studies

Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their… Read more...

What would happen if Chipolte used Augmented Reality Printing?

To better understand augmented reality printing (referred to as AR printing) let’s use an example of how it can be used to increase sales and customer loyalty. (read what is augmented… Read more...

Florida Citizens Scammed for Millions

Recently the State of Florida was fraudulently misrepresented by an individual using a copy machine. A condensed version of the scam: when one signs up on sunbiz.org to incorporate a new business in Florida, the… Read more...
Augmented Reality (AR) Printing is unlimited in its scope and is bounded only by the human imagination. Historically, with conventional printing and publishing, what you saw was what you got. The paper and ink world of conveying information was static.… Read more...
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