Wells & Drew

Understanding Marketing Part 1

Whether you are building a Law Firm, Financial Services Company, a Real Estate Office or any other business the first principle to accept is that marketing is everything. Marketing is your number one priority.  Having the mindset of marketing first
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Getting Started: How to write a simple marketing plan.

Sure it sounds like a simple cliché but it is true, Businesses do not plan to fail, they simply fail to plan. If you wonder why the odds are stacked against a business owner from being successful wonder no more. 
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How to Setup a LinkedIn Profile for your Law Office

Having a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and view essential information. By creating a LinkedIn profile, law offices
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Advertising Case: Bates v. State Bar of Arizona

In 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services.  The court ruled that lawyer advertisements were protected under the first amendment of the United States Constitution as commercial speech.  William C. Canby, Jr. a
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Trying to find a needle in a haystack?

Certain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack. The old saying “trying to find a needle in a haystack” has never
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How to Avoid the Common Mistakes of Law Firm Web Sites

­­­­Do you know if your firm’s web site as effective as it could be? If not, follow these suggestions to avoid and correct the most common challenges in law firm web site design. It is extremely puzzling to see such
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Law Firm Quick-Start Guide to Content

(How to write content that gets read) This is the best, fastest way to create quality content that gets read. We developed this quick-start guide for law firms to help you create the first five issues of your newsletters or
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8 Mistakes to Avoid when Branding Your Law Firm

There are basic principles that do not change in the process of building a successful business. Building a prominent Law Firm is no different than creating a successful franchise that sells burgers...
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How to Choose a Name for Your Law Firm

Even though some attorneys think it is obligatory to have all of the partners or at least the founding partners names rooted in their law firms’ title.  That idea is quickly fading.The vast majority of the NLJ top 100 law
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