How To: Brochure Design

How-to: Brochure Design

We break out the contents that every law firm brochure should have.

  1. The cover: White and Blue are the most popular although some firms have a color that is important in their firm and they would like to stay with that. Example: green, burgundy, etc.
  2. Logo on the front: This is either Foil Stamped or Engraved on the front of the brochure.
  3. Inserts on side pockets: Most inserts consist of the attorney bios. These are created uniformly for each attorney and consist of a four-color picture, gradating schools, bar associations, personal information etc.
  4. Stitched in body: Usually one sheet that is folded to create four separated pages. Here is where most firms will place information that is not likely to change.

 

A. History of the Firm. B. Practice areas. C. Contact areas, etc.

Remember – this is a custom brochure so you’ll have the ability to change any and all elements to suit your needs.

Decide which style and size brochure you would like for the samples we send out. Most popular are still the Letter Size and the #10 Envelope size.

Prices are usually somewhere form $1,000 to $2,500 depending on the number of inserts, the number of inside pages, the stock of the cover and number of colors for the cover.

Wells & Drew’s team of graphic designers makes the creation of your firm brochure easy and fast. By using your information either off your web site or from information you provide, we design the layout with stock or client-supplied photos and e-mail PDF proofs back to you. Simply view the proofs, revise as needed and send it back. We revise until you are satisfied.

Have a custom design or request?

LET US KNOW

Brochure Design

Brochure Design

At Wells & Drew, we handle not only printing of your brochures but can provide copy and design, too. Our graphics department has more than 40,000 hours of design experience for branding and marketing materials.

For more information call 800-342-8636 or click here.

What Can You Do To Get A Better ROI From Your Company’s Marketing Brochure?

Follow our “brochure best practices” to get the most out of your brochure.

  • A common concern is that a brochure will become outdated. The solution is to print a brochure with a pocket to hold insert sheets with pictures and bios. That way, when Joe takes another position, you simply remove his insert. When Sally replaces him, you add an insert bio for her.
  • Many larger companies have brochures in two sizes: full-size (8 3/4 by 11 1/2-inches pages) and a #10 mailer brochure (page size 4 by 9 inches). One effective technique is to have a full-size brochure giving an overview of the company, and either separate insert sheets or #10 mailer brochures on different services your company offers.
  • Gloss stock appears shiny and looks cheap, people associate it with magazines. The brochure cover should be printed on an uncoated stock. Special printing effects such as engraving, embossing, and foil stamping can give it a distinctive look at minimal extra cost.
  • The inside pages of your brochure should be printed on matte stock (coated paper that has a dull finish) because it looks more professional. As for color, you may want to match the design used in your stationery and any other printed materials; you do not want the brochure to appear as an afterthought. It should compliment your stationery and business cards and bring cohesion to your firm’s corporate identity.
  • If your employees speak to community or professional groups, a leave-behind brochure provides your contact information and reminds the recipient of your firm’s experience and expertise. Professionals who network can enclose your #10 mailer brochure with a follow-up letter to their new contacts.

We welcome a call from you to discuss ideas and options for creating or redesigning a brochure for your law firm. You can reach us toll-free at 800-342-8636 today. The conversation is free. And there’s no obligation.

Here Is What Our Clients Say:

“I have found all of your products to be superb, and your prices to be competitive,” says Kiersten Gordon, Gordon Law Firm, Supply, NC.

“We have always found Wells & Drew’s dedication to quality and customer satisfaction to be excellent,” adds Rachel Schwerdtfeger, Fallgatter, Farnand & Catlin, Jacksonville, FL.