Secrets From the Man That Knows More About Direct Marketing Than Anyone in the World
I was lucky enough to get an interview with Drayton Bird, the man who marketing legend David Ogilvy says “knows more about direct marketing than anyone in the world”. He was named one of the 50 individuals who have shaped modern marketing by The Chartered Institute. Drayton was a leading trainer for Ogilvy & Mather. […]
Should Your Company Invest In A Mobile App?
This is the question I asked to Inreact, a digital marketing company owned by Osiris and Ann Nunez, who are experts at what they do. Ann is the marketing and design pro and Osiris is the programming guru. Should Your Company Invest In A Mobile App? Answer: With over 40% of total web traffic going […]
Life Imitates Art: Computer Software to Aid in Crime Prevention
In the 2002 motion picture “The Minority Report,” crime is virtually eliminated from Washington D.C., in the year 2054, thanks to an elite law enforcement squad called “Precrime.” They use three gifted humans (called “Pre-Cogs”) with special powers, enabling them to see into the future, predicting crimes before they’re committed. The film’s central theme is […]
Marketing Your Law Firm: 4 Key Strategies to Increasing Online Visibility
Today, most law firms understand that in this technology driven world, the internet has become one of the most important business marketing tools. There is much more to marketing online than just setting up and publishing a website. With so many law firms competing for clientele, a law firm must use innovative strategies to increase […]
How to Setup a LinkedIn Profile for your Law Office
Having a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and view essential information. By creating a LinkedIn profile, law offices can decide what information they want to share with the public and it allows them […]
How to Avoid the Common Mistakes of Law Firm Web Sites
Do you know if your firm’s web site as effective as it could be? If not, follow these suggestions to avoid and correct the most common challenges in law firm web site design. It is extremely puzzling to see such a high number of commonly flawed, practices often found on law firm Web sites. Typically […]
Law Firm Quick-Start Guide to Content
(How to write content that gets read) This is the best, fastest way to create quality content that gets read. We developed this quick-start guide for law firms to help you create the first five issues of your newsletters or blog post easily and efficiently. Exercise 1 What are the most common questions your clients […]
How to use Twitter for your law firm
The first question to be answered is what exactly is Twitter and how can it help my Law Firm? Twitter is a corporation founded in 2006 by Jack Dorsey. Twitter is a social media site that utilizes Micro-Web Logs commonly called “Micro-Blogs” as a means to communicate information and messages to family, friends, and your […]