Your business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked.  This approach taps into buyers’ psychology in ways that aren’t easily… Read more...
Smart Legal Marketing Tips for 2012 In a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for leveraging your current client… Read more...
Competition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new year to ratchet up your marketing and outreach efforts for… Read more...
A survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, advertising, QR codes and mobile. Of the 500 business owners… Read more...
Is direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of those responding say that direct mail is a key element… Read more...

Don’t Count Out Direct Mail

On 09-26-2011, In Legal Marketing, by Blake

Despite advances in email marketing, we strongly believe direct mail is still a great client development tool.   When done right, direct mail marketing is an effective way to control your client development process.  It enables you to measure response rates… Read more...