Legal Marketing

Use Direct Mail to Drive Traffic to Your Website

Your business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked.  This approach taps into buyers’ psychology in ways that aren’t easily
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Smart Legal Marketing Tips for 2012 (Part 2)

In a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for leveraging your current client base to get more clients and
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Smart Legal Marketing Tips for 2012 (Part 1)

Competition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new year to ratchet up your marketing and outreach efforts for
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Small Businesses Use “Ideal Marketing Mix” to Reach Customers

A survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, advertising, QR codes and mobile. Of the 500 business owners
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Marketers under 35 Embrace Direct Mail

Is direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of those responding say that direct mail is a key element
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Don’t Count Out Direct Mail

Despite advances in email marketing, we strongly believe direct mail is still a great client development tool.   When done right, direct mail marketing is an effective way to control your client development process.  It enables you to measure response
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You get what you give…

You get what you give.  Tucker Hall, co-Founder of Volcom. On the negative side of the equation; “Nature gives all, without reservation, and loses nothing; man or woman, grasping all, loses everything.  James Allen. The law of the universe cannot
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Treat your people well…

Treat your people well! I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism.  Charles M. Schwab.
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Stick with the winners…

You are the average of the five people you spend the most time with.  Jim Rohn Highly profitable law firms became profitable because they recognized that success has a track record.  They modeled the behaviors of other successful entrepreneurs and
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Drumming up Business

Drumming up Business Of course you have heard the phrase, “drumming up business”.  Dictionary.com defines “drum up” a.  to call or summon by, or as if by, beating a drum. b. to obtain or create (customers, trade, interest, etc.) through
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