The Art and Science of Brand Design
As a business your brand is a must, you could be a small business or a huge global corporation but your logo is how customers will remember you. It is your companies identity. You goal with creating a logo is to create a visual masterpiece for the customer to connect with your business. What defines […]
National Stationery Show
The National Stationery Show is on its 67 annual year bring people together to a large marketplace for social stationery and related lifestyle products. Over 800 designers and manufactures of stationery gather together on this day to show their own customer designed stationery products. The National Stationery Show takes place each year in New York […]
Building and Maintaining Client Relationships
The Secret to Successful (and Profitable) Client Relationships Surprisingly, it’s hidden within one word: accessibility. In Free and Open Access: Key to Building and Maintaining Client Relationships, Trey Ryder summed it up when he wrote, “Both prospects and clients want open and unrestricted access to you. Every time you redirect their call to an associate— […]
Firm Dress Code
Dress Codes: Raising the Bar on Professionalism Like it or not, you are immediately judged by your appearance. Think about it. If you were a prospective client, would you hire someone dressed in a suit that doesn’t match or fit properly; or would you be more likely to hire the one wearing the crisp, clean, well-tailored, […]
What to Do If Your Direct Mail Campaign Isn’t Working
When all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of revenue. When those elements aren’t in sync, you’re just throwing good money after bad. If your most recent direct mail efforts failed to yield much […]
Simplicity is Key to Effective Law Firm Marketing Plan
Does your firm have a marketing plan in place? Or is it hidden in a file somewhere and never looked at? The coming start of a new year may be just the right moment to create a new plan—and keep it up-front, where everyone can act on it. Why have a marketing plan at all? […]
The Enduring Consumer Appeal of Envelopes
Despite ever-changing trends in digital marketing, American consumers remain more receptive to direct marketing that comes in an envelope in the mail. According to a recent national online survey, 75% of consumers say they’re most likely to pay attention to and act upon direct mail sent to the home—over three times more than unsolicited email, […]
Key Direct Mail Months Holding Steady
As firms fine-tune their direct mail strategies for the coming year, a recent study indicates that key direct mail months and overall mailing patterns are holding steady—despite ongoing uncertainty about the economy, unemployment and ever-changing levels of consumer confidence. In September, Paradysz Research released its 2011 Seasonality Study of direct mail trends. And while marketing […]
The “Magic Touch” of Engraved Stationery
Years ago, Wells & Drew was stumbling along with what we now think of as a “plain-Jane” logo. It was nothing special and nobody got very excited about it. Then we switched to the engraved logo we use today. A lot of good things happened—sales went up, client recognition grew higher—and while we can’t say […]
Easy, Cost-Effective Ways to Double Your Direct Mail Response
A while ago, one of our Wells & Drew self-mailers was generating a decent response, but we felt we could do better. Without changing any of the mailer’s copy, we took some steps that quickly doubled the response rate—which in turn doubled the number of new clients we brought in from every mailing. These easy, […]