It’s not because they are better at what they do, in fact expertise has little to do with success.
It’s not because their office is in a prime location nor is it because they are well connected. Actually there’s very little difference between a top law firm and the average attorney, but when building a law practice a small difference can have a huge impact on results.
In fact, one or two small changes can often double or even triple billable hours. The biggest and most dramatic difference between a top law firm and the average attorney is top firms recognize that a law practice is a business.
This creates a paradigm shift.
While most attorneys don’t use words like sales, closing, prospecting, packaging and marketing to describe their profession, this is common jargon for attorneys that recognize they are running a business.
The 28 Marketing Secrets of the Top Law Firms will show you the field-tested techniques that North America’s most successful law firms are already using to grow their client base and increase billings.
Here’s just a sample of what you’ll learn:
– The #1 reason why many attorneys struggle to grow their practice
– A simple exercise that will ensure that your reach your business goals
– Why even the most profitable market may be the wrong market
– Your clients don’t want to deal with a lawyer: discover why
AND MUCH MORE…