The Importance of Business Stationery
On 03.05.10, In Print & Design, by Blake Houser
Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients. When considering business stationery, managers should consider the following benefits of creating custom designed professional stationery:
Business Stationery Projects the Company’s Image
Establishing trust is an important part of attracting and maintaining clients. The main purpose of business stationery is to depict the company in a positive and professional manner. Professional stationery tells clients and potential clients that the business is professional and legitimate. Quality stationery will leave a long lasting impression. It is basically the face of the company.
Stationery helps with Networking
When corresponding with clients and other businesses, business stationery is the first thing they notice. As well, when meeting potential clients for the first time at a meeting or conference, business cards are the first thing they see from the company. Quality business stationery is part of the introduction and should represent the company in a positive manner. It is important to remember that after a company representative gives a business card and leaves, the business card remains with the potential client so it is important the card depicts the company’s professionalism. Custom stationery demonstrates that the business welcomes and appreciates the client’s business.
Business Stationery as a Marketing Tool
Because businesses are constantly sending out communications, giving out business cards, and other office related items, it is important that businesses acquire and use a variety of different types of stationery. This can include custom stationery letterheads, envelopes, business cards, pens, pencils, invoice and compliment slips, brochures, folders, roller stands, contract proposals, quotes and estimates, letters of recommendation, thanks and apology, and more. By having a variety of different types of businesses stationery, they will be constantly marketing their businesses in a creative, professional, and non-intrusive manner. The stationery should be unique to the company with a distinct logo, memorable, high quality, and reflect the professionalism of the company.
Stationery that is Uniquely Customized
Companies can have stationery designed to their own specifications to meet their business needs and desires. There are professional stationery design companies that will design the stationery with the appropriate colors, images, and patterns. They are designed to meet the specifications and wishes of an individual business. The customer gives the stationery company a concept and design and the stationery is made according to their specific requests. The result is distinctive stationery that sets a business apart from their competition. For instance, color printed stationery with a unique business logo can catch a potential client’s attention and increase interest in the company.
Custom stationery is the best way to show business professionalism and show a company is a positive manner. As well, it can lead to company branding. Business stationery is an important part of increasing a company’s public visibility.