On 25.05.10, In Legal Marketing, by Daniel Callahan
Marketing your law firm correctly is essential. Client development takes focus and a sound strategy. Spending three thousand to ten thousand dollars per month for a billboard with your catchy motto and happy face plastered on it may have worked twenty years ago but in today’s electronic world forget it. Simply tossing up a website in the hopes that thousands of potential clients with check in hand will flood to your site is a near impossibility. E-mail blasts sound like a great idea but in today’s marketing and telecommunications environment you are more likely to end up in a spam folder then having a consumer read it. Well so much for the bad news how about the good news!
Professional Website development and Search Engine Optimization (SEO) will reward you with an astonishing Return On Investment (ROI) and save you thousands of dollars per month. For instance today when a consumer is looking for a service provider, law firm, doctor, veterinarian or any other professional they go to the search engines like Google, Bing or Yahoo! In fact, more than two out of every three serious consumers are using search engines rather than letting their fingers to do the walking. People today trust the Internet for a service provider’s credibility.
Having a professional web presence, building a website that introduces your firm to the consumer, builds your credibility as the best firm to hire for their particular challenges is integral to your marketing and ultimately firm’s success. Your site must be professional, informational, informative, educational and answer all of the questions your potential future clients need answered.