Why roll with a pro?

On 26.11.10, In Internet, Print & Design, by Daniel Callahan

Why roll with a pro?

As we have indicated in the past ad nausea, designing, developing and optimizing your law firm’s website is a huge mistake.  Google algorithms utilize over 200 different variables to determine order.  The attempt is to list the most relevant and pertinent sites first as a result of a searchers keyword query.  Google is in the business of assisting Internet searchers to locate what they are looking for.  The goal of highly profitable law firms is to provide the service that people need, “fill a need build a law firm”!  Today more than 60 % of all consumers utilize the Internet search engines to locate goods and services to meet their needs.

Google is continually attempting to improve the search experience and results for their customers.  That is a great thing.  If you are a conspiracy theory guy you may feel that Google loves to change the rules to mess with you!  But the fact is they are always improving their product.  That is the point of hiring a professional with significant law firm experience.  Google changes their algorithms enough that you had better stay on top of your game.   For instance, Google recently rolled out “Instant Preview”.  Instant preview allows the user to preview your site without ever going to your web page.

Why is this important to you?  Because, simply put, first impressions are everything.  Now if you have the animator, or flash or a busy home page people will not visit your site at all.  They will get a quick snap hot and make a snap decision.  You want to make sure your snap shot is enough to get them to follow through and visit your site.  Trust the professional, roll with a pro and steer clear of the “Wanna-be’s”!