Why utilize an SEO professional for law firms?

On 17.11.10, In Internet, Legal Marketing, by Daniel Callahan

Why utilize an SEO professional for law firms?

Utilizing skilled SEO professionals to ensure optimal results for your law firm should not be taken lightly.   Highly profitable firms do not maintain their profitability because they cut corners or their marketing expenses.  In fact just the opposite, highly profitable law firms recognize that utilizing marketing budgets when others are looking to cutback is what makes them a profitable firm.  Likewise looking to corners or locate an average SEO firm that is less expensive is a huge mistake.

If you do some research you will know that the Google search engine utilizes over 200 complex criteria to determine search results for a query.  Locating an average SEO firm and more particularly a firm with no or limited law firm experience can hurt the overall goal of your firm, “Top Placement”.  These algorithms are difficult at best to crack, for instance Google takes “Synonyms” into account in the process.  How these are evaluated can be tricky, additionally some SEO novices tend to think that “Page Rank” that is the voting process we spoke of recently, is less important today.  That is ridiculously untrue.

So as tempting as it may be to cut back on your website marketing expense and hire a pseudo-professional do not do it!