Unfair Marketing: Buying your competitors keywords.

When it comes to effectively marketing your law firm the key is to drive potential clients to your practice. Filling the pipeline with potential and ultimately clients ready, willing and able to pay your retainer, fees and enter into a contractual relationship with your firm for many years to come.  Developing life long clients depending […]

Marketing Budgets? No way!

In a marketing plan, there is little talk on exactly how to set a productive marketing budget.  Let’s face it most marketing strategies or tools come with a price.  How much should you spend on marketing?  Before we can prudently answer that question we must first develop our strategic goals. Once the firm has set their […]

Understanding Marketing Part 1

Whether you are building a Law Firm, Financial Services Company, a Real Estate Office or any other business the first principle to accept is that marketing is everything. Marketing is your number one priority.  Having the mindset of marketing first is essential whether you are developing a start-up or you are a seasoned professional seeking […]

Getting Started: How to write a simple marketing plan.

Sure it sounds like a simple cliché but it is true, Businesses do not plan to fail, they simply fail to plan. If you wonder why the odds are stacked against a business owner from being successful wonder no more.  Too many start-ups fail to set a focused and strategic marketing plan that they stick […]

How to Setup a LinkedIn Profile for your Law Office

Having a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and view essential information. By creating a LinkedIn profile, law offices can decide what information they want to share with the public and it allows them […]

Advertising Case: Bates v. State Bar of Arizona

In 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services.  The court ruled that lawyer advertisements were protected under the first amendment of the United States Constitution as commercial speech.  William C. Canby, Jr. a professor of law at Arizona State University argued for the appellants Van O’Steen and John […]

Trying to find a needle in a haystack?

Certain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack. The old saying “trying to find a needle in a haystack” has never rung so true. You often hear this term when someone is trying to find something […]