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How do I get my listing to the top of Google? Part Three!
Now that we have established the target market i.e. Transactional Searchers, where do we go from here? As with any other worthwhile project building the foundation is essential. The foundation of great search query results is your website development. From the ground up you build your website rule number one for your foundation, trust the professionals. When choosing a professional find a niche service. In other words the website developer has a successful track record working with highly profitable law firms. Law firm website design is much different from other services such as auto sales, retail, limo services etc. So taking action is just not enough, taking the right action with the professionals that know how to build your law firm in an optimized fashion is essential.
Here are some keys that we have found to be important in your website design. First keep it simple, there is nothing worse than visiting a site that is cluttered and impossible to navigate. Stay away from the annoying pop-ups such as animated men or women walking out and offering a welcome message. This is the fastest way to lose your searcher. This tactic may work for auto sales but it has no value to a highly profitable law firm. Make sure you introduce your firm and your areas of expertise immediately. Have your phone number prominently displayed. It is frustrating to be forced to navigate around a site to find a way to take action! Have a research tab, some of your searchers want information from you and about you in order to make the decision to retain your services. Give them a reason to want your assistance.
If you want more of these pearls of wisdom keep an eye out for part four of this series.