How we cut our IT costs by 85% (without outsourcing overseas)

It’s true. We cut our IT costs by 85%, and it was not from outsourcing our IT overseas. In fact, we kept everything right here in the U.S.A. This post is not directly related to our business, but I feel compelled to share it in the hope that it will be helpful to others’ businesses. […]

5 things you must NOT do while in Japan on business

Because Japan’s culture is very respectful, Japanese businesspeople have a particular way of accepting and passing out business cards. They are very serious about business cards and do not simply hand them out at any time. This can be tricky for foreigners visiting Japan on business. To simplify the steps you should take when exchanging […]

Do NOT order another printed product until you read this…

At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email us the logo and we match the color, right? Unfortunately, it’s not that easy. Each […]

Holograms: A practical choice for overt security features

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Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards with covert and overt features. Some holograms have covert features that require authentication by their […]

What paper is right for your company?

The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this simple rule. Before you choose your paper, let me give you a quick briefing on […]

IKEA’s advertising genius punches a hole in the market – with humor and innovation

This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief Design Guru, Jorgen Eghammer, released this video to introduce the company’s new printed catalog. Not […]

Covert hologram features

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Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons, then covert security features are not necessary. However, if you are looking for a security […]

Fraudsters Target Our Government and Corporations

Valuable documents are constantly under attack. Corporations and governments are at high risk because they possess documents of value. Commonly targeted items are tax documents, financial documents, government bonds, company certificates, banknotes, fiscal stamps, and ballot papers for elections. Counterfeiters always look for the weakest link. This requires the use of security-printed documents to prevent […]

How Much Money is Your Magazine Advertisement Making You?

John’s company sells IT services to accounting firms. To reach his target market directly, he regularly advertises in accounting trade journals for a premium fee. It’s not cheap. In fact, John is not receiving many inquiries for his hard-earned advertising dollars. And he’s losing money every month. He is ready for a new approach. Instead […]