Do NOT order another printed product until you read this…
At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email us the logo and we match the color, right? Unfortunately, it’s not that easy. Each […]
Holograms: A practical choice for overt security features
Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards with covert and overt features. Some holograms have covert features that require authentication by their […]
Every principle and truth you need to know about marketing and advertising in 100 pages
When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying this because I recently added a free e-book download titled Scientific Advertising, by Claude C. […]
What paper is right for your company?
The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this simple rule. Before you choose your paper, let me give you a quick briefing on […]
IKEA’s advertising genius punches a hole in the market – with humor and innovation
This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief Design Guru, Jorgen Eghammer, released this video to introduce the company’s new printed catalog. Not […]
Covert hologram features
Covert features in a hologram are almost necessary. I say almost, because whether you use them depends on your product and industry and what you are using such features for. Obviously, if you are using them purely for aesthetic reasons, then covert security features are not necessary. However, if you are looking for a security […]
Fraudsters Target Our Government and Corporations
Valuable documents are constantly under attack. Corporations and governments are at high risk because they possess documents of value. Commonly targeted items are tax documents, financial documents, government bonds, company certificates, banknotes, fiscal stamps, and ballot papers for elections. Counterfeiters always look for the weakest link. This requires the use of security-printed documents to prevent […]
How Much Money is Your Magazine Advertisement Making You?
John’s company sells IT services to accounting firms. To reach his target market directly, he regularly advertises in accounting trade journals for a premium fee. It’s not cheap. In fact, John is not receiving many inquiries for his hard-earned advertising dollars. And he’s losing money every month. He is ready for a new approach. Instead […]
Two Reasons Why Color Shifting Inks are Used in Anti-Counterfeiting
Optically Variable Inks (OVI), also known as color shifting inks, are most commonly seen on U.S. currency. For example, these inks are engraved on the bottom right-hand corner of the $10 bill. Color shifting inks display two distinct colors on the $10 bill, green and copper, depending on the angle at which you are viewing […]
Augmented Reality printing: Knowing Your Customers (part 2)
No Expensive Focus Groups or Blind Case Studies Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their data is captured. They are directed to a landing page stating the following: Answer these […]