A sound marketing strategy takes into account several features. First set a marketing budget that will increase based upon your increased revenue. Then look at what is working for other reputable businesses in your field? Make sure you know whom
Simply put branding is putting positive emotion to your product and your company. Ask any parent of a toddler about the emotion of the McDonalds Happy Meal. A short drive to run an errand with a toddler
Today, most law firms understand that in this technology driven world, the internet has become one of the most important business marketing tools. There is much more to marketing online than just setting up and publishing a website. With so
Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool.
In this ever increasing technological world, more businesses are realizing that the internet is an essential tool to expanding their clientele. The World Wide Web is now overflowing with information available to anyone who has access to the internet. Now,
When it comes to effectively marketing your law firm the key is to drive potential clients to your practice. Filling the pipeline with potential and ultimately clients ready, willing and able to pay your retainer, fees and enter into a
In a marketing plan, there is little talk on exactly how to set a productive marketing budget. Let’s face it most marketing strategies or tools come with a price. How much should you spend on marketing? Before we can prudently answer
Whether you are building a Law Firm, Financial Services Company, a Real Estate Office or any other business the first principle to accept is that marketing is everything. Marketing is your number one priority. Having the mindset of marketing first
Sure it sounds like a simple cliché but it is true, Businesses do not plan to fail, they simply fail to plan. If you wonder why the odds are stacked against a business owner from being successful wonder no more.
Having a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and view essential information. By creating a LinkedIn profile, law offices
In 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services. The court ruled that lawyer advertisements were protected under the first amendment of the United States Constitution as commercial speech. William C. Canby, Jr. a
Certain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack.
The old saying "trying to find a needle in a haystack" has never rung