New Luxury Business Cards Give Professionals What They Want

In today’s fast-paced digital world, the steadfast business card is still state of the art. But now, we have taken this art a step further by producing an unforgettable business card that will gain you instant recognition and leave an indelible impression of your business when you hand the card out. When clients are handed […]

The Lost Art of Handwritten Thank You Notes

The lost art of handwritten thank you notes In our fast-paced world of tweets, emails, and text messages, something invariably gets lost. Messages we send don’t always have the impact of a handwritten note. It’s almost as if electronic messages lack sincerity. Everyone wants an answer now, and in business it’s wise to give your […]

5 ways to generate more leads from your website

FYI: This short article is not about getting traffic to your site. It just reveals five things you can do to help improve leads and sales on your website. Tip 1:Provide a core message that speaks to someone, but not everyone. Make sure your message speaks to your target market. Many websites speak in such […]

Two pocket business card tip

At networking events it easy to get your cards mixed up with the prospects cards that have been given to you that night. Each time someone hands you their card, you pull out your card mixed in with cards you accepted that night. Then you have to look through them one handed because you have […]

5 things you must NOT do while in Japan on business

Because Japan’s culture is very respectful, Japanese businesspeople have a particular way of accepting and passing out business cards. They are very serious about business cards and do not simply hand them out at any time. This can be tricky for foreigners visiting Japan on business. To simplify the steps you should take when exchanging […]

Do NOT order another printed product until you read this…

At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email us the logo and we match the color, right? Unfortunately, it’s not that easy. Each […]

Copy Machine vs. State of Florida

Florida Citizens Scammed for Millions Recently the State of Florida was fraudulently misrepresented by an individual using a copy machine. A condensed version of the scam: when one signs up on sunbiz.org to incorporate a new business in Florida, the information becomes a public record. This fraudster collected the names of thousands of people incorporating […]

Multiscreen Consumers Mix Offline and Online In Engaging With Brands

AWARENESSEven among the most connected consumers, new product discovery largely happens offline via sources like word-of-mouth, direct mail, catalogs, and television. One quarter of 2-screen (TV and computer) consumers cite digital sources as the source of new product awareness; 75% offline sources like word-of-mouth, direct mail, catalogs and television as their primary way of discovering […]

Offline Media Influences Smartphone Searches, Purchases

March 2012 — Key U.S. findings from a recent survey on smartphone usage conducted by Ipsos, on behalf of search giant Google: Ownership is on the rise: As of October 2012, 38% of U.S. respondents owned a smartphone, up from 31% at the start of the year. Always connected:  76% of U.S. smartphone users report […]

Personalized Direct Mail Still Gets Best Results

Your firm wants greater visibility within a target market—that’s how you attract new clients and successfully retain existing ones. And while marketing your business can take many forms, studies continue to show that what works best with consumers is personalized direct mail. The “personalized” part is key, since it’s already well known that direct mail […]