Core Principles are Upheld by the New Brand Identity of Keystone Bank
A new brand identity was recently unveiled by Keystone Bank Limited. This was made possible with the launch of the bank’s new logo, which was made to represent the principles that the bank lives up to, particularly strength and safety. These two key principles are the ones that the bank would like to show their […]
New Brand Identity of the Independence Chamber of Commerce Revealed
Social outlets and communications have been utilized by the Independence Chamber of Commerce in order to provide their members and also the community additional access to significant information. In their drive to provide more information, they made use of social networking sites, as well as a new website. They also provided two mobile applications. These […]
Proposed Structural Changes May Be Advantageous to Direct Mail as Suggested by USPS
The United States Postal Service (USPS) is proposing various drastic changes to direct mail. Some of the changes include reducing mail processing equipment by half, laying off about 35,000 workers and either closing or consolidating around 250 processing facilities. These proposed changes look alarming for those involved in the direct mail industry. Sharon Owens, the […]
New Brand Identity Launched By Ithaca College
Ithaca College is proud to share the message that the students are “Ready.” In Sept. 1, 2011, the Office of Marketing Communications launched the new brand identity, alongside its advertising campaign. The campaign, “Ready”, was intended to increase the awareness and to make sure that the College has a consistent image and message. This campaign […]
The Fresh and New On-Air Look of Discovery Channel
Paul Welling, the Discovery Networks CEEMEA SVP Head of Channels, led the review of the different channels in the Discovery portfolio. This led to a change in Discovery’s on-air look. The channel would be repositioned all across the country to carry its new brand identity – Life Unlimited. In a statement given by Welling, he […]
Retail Industry Seen To Avail More Store Traffic Because Of Direct Mail
This 2011, it is expected that spending on direct mail will increase. In fact, the retail sector is the primary driving force that will bring this about. In the retail industry, direct mail has played an important role in channeling more customers in. According to the data in the “Media Usage Forecast” of Target Marketing, […]
Print Media Is At The Top Of The List of Wealthy Americans
In a survey conducted by Ipsos Mendelsohn on how wealthy Americans utilize conventional and new types of media, it was found out that “there is no denying that traditional outlets are thriving in the lives of consumers today,” and that these conventional types of media “form the core of how most consumers interact with media.” […]
The Importance of Business Stationery
Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients. When considering business stationery, managers […]
The History of The Logo
Dictionary.Com identifies the word “Logo” or Logograph” Logotype” to be based on the Greek for “word’ or “speech”. But when we think about Logo what we are talking about is a highly recognizable symbol, the trademark of your company. The most famous symbol of all time is the “Golden Arches” of McDonalds. Ask any parent […]