Use Direct Mail to Drive Traffic to Your Website
Your business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked. This approach taps into buyers’ psychology in ways that aren’t easily duplicated – and in many cases, directly contradict – the claims made for email advertising. […]
Smart Legal Marketing Tips for 2012 (Part 2)
In a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for leveraging your current client base to get more clients and other results-oriented marketing strategies for the coming year. Have a “What do you need?” conversation […]
Smart Legal Marketing Tips for 2012 (Part 1)
Competition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new year to ratchet up your marketing and outreach efforts for 2012. Here are tips for making the most of your limited resources and devising plans […]
Small Businesses Use “Ideal Marketing Mix” to Reach Customers
A survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, advertising, QR codes and mobile. Of the 500 business owners polled in an online survey, 76 percent agree that the ideal marketing mix is a […]
Marketers under 35 Embrace Direct Mail
Is direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of those responding say that direct mail is a key element in the marketing mix for their products and services. More surprising, perhaps, is that marketers […]
Don’t Count Out Direct Mail
Despite advances in email marketing, we strongly believe direct mail is still a great client development tool. When done right, direct mail marketing is an effective way to control your client development process. It enables you to measure response rates with considerable accuracy and determine how many new client inquiries you’re likely to acquire. […]
Understanding Marketing Part 3
Develop Short and Long Term Goals Develop long term and short term goals. Evaluating where you are and where you want to be is essential to your success. Once you have your business marketing goals clearly defined it is time to choose several marketing tools for your business. When you are choosing specific marketing tools […]
Understanding Marketing Part 2: A Sound Strategy
A sound marketing strategy takes into account several features. First set a marketing budget that will increase based upon your increased revenue. Then look at what is working for other reputable businesses in your field? Make sure you know whom your main competitors are. Contact your competitors and ask them questions. This sounds a bit […]
What’s in a Brand?
Simply put branding is putting positive emotion to your product and your company. Ask any parent of a toddler about the emotion of the McDonalds Happy Meal. A short drive to run an errand with a toddler in the back seat could cause the GPS in your car to offer an alternative route in order […]
Marketing Your Law Firm: 4 Key Strategies to Increasing Online Visibility
Today, most law firms understand that in this technology driven world, the internet has become one of the most important business marketing tools. There is much more to marketing online than just setting up and publishing a website. With so many law firms competing for clientele, a law firm must use innovative strategies to increase […]