Lessons from a rainmaker
On 02.07.10, In Legal Marketing, by Daniel Callahan
What is a Rainmaker? Client development at it’s finest. In the Native American culture the “rain dancer” is necessary to bring the rain. Without the rain, crops cannot grow and the people will starve to death. A rainmaker is the person or people that bring the revenue into your law firm. Jeffrey Fox is the author of How to Become a Rainmaker. Jeffrey outlines several principles and guidelines that successful rainmakers utilize to raise revenue and bring clients to a firm.
Principle number one, your clients are your number one priority. Give the client what they hire you for, nothing less than your best. Listen to your clients and give them what they want, and then make them want what they need. Always treat your customers as if they are your best friend. Be grateful to your clients and let them know it. There is more hunger for love and appreciation in this world than for bread. Mother Teresa
Do not be afraid to deliver more than you promise. Practice uncommon appreciation. It’s never crowded along the extra mile. Wayne Dwyer. Take a minute and go grab a copy of your local phone book if your city has not alleviated it yet. Hit the yellow pages and go to “Attorney’s”. How many are listed? How many practice in the same area of law as your practice? How many have taken out full-page advertisements? Do you think that you can beat them by taking out a larger advertisement? Maybe a color advertisement will do the trick!
No, No, No, you are going to develop a massive law firm by offering exceptional client service!