Understanding Marketing Part 3
Develop Short and Long Term Goals Develop long term and short term goals. Evaluating where you are and where you want to be is essential to your success. Once you have your business marketing goals clearly defined it is time to choose several marketing tools for your business. When you are choosing specific marketing tools […]
Understanding Marketing Part 2: A Sound Strategy
A sound marketing strategy takes into account several features. First set a marketing budget that will increase based upon your increased revenue. Then look at what is working for other reputable businesses in your field? Make sure you know whom your main competitors are. Contact your competitors and ask them questions. This sounds a bit […]
What’s in a Brand?
Simply put branding is putting positive emotion to your product and your company. Ask any parent of a toddler about the emotion of the McDonalds Happy Meal. A short drive to run an errand with a toddler in the back seat could cause the GPS in your car to offer an alternative route in order […]
Marketing Your Law Firm: 4 Key Strategies to Increasing Online Visibility
Today, most law firms understand that in this technology driven world, the internet has become one of the most important business marketing tools. There is much more to marketing online than just setting up and publishing a website. With so many law firms competing for clientele, a law firm must use innovative strategies to increase […]
The Importance of Business Stationery
Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients. When considering business stationery, managers […]
Law Firm Marketing Ethics in a Web 3.0 World
In this ever increasing technological world, more businesses are realizing that the internet is an essential tool to expanding their clientele. The World Wide Web is now overflowing with information available to anyone who has access to the internet. Now, the internet is moving from information overload to users being able control information. The impact […]