Fonts dynamically help you visually communicate and reflect your brand.
There are so many fonts to choose from, so how do you know which one to use?
Consider you brand values that you want to convey and pick a font that has that feeling, mood and personality. Do you want to convey respectable and professional? Modern and contemporary?
Generally speaking, Serif fonts are seen as classic and timely, while Sans Serif fonts feel modern and trending. But don’t be afraid to combine them. The right combination can create an interesting contrast and also pump up the message you want to convey.