Easy, Cost-Effective Ways to Double Your Direct Mail Response
A while ago, one of our Wells & Drew self-mailers was generating a decent response, but we felt we could do better. Without changing any of the mailer’s copy, we took some steps that quickly doubled the response rate—which in turn doubled the number of new clients we brought in from every mailing. These easy, […]
A Court Ruling Opens A New Front That Can Potentially Be Used To Challenge Dodd-Frank
9/2/2011 Industry groups have been evaluating legal challenges to the new corporate whistle-blower program of the Securities and Exchange Commission and a legal provision regarding oil and natural gas extraction from foreign countries. This was revealed by people who have been briefed on the talks. The plan of the Commodity Futures Trading Commission to rein […]
Crackdown on Illegal Gambling Promised by Gov. Nathan Deal and State Leaders
9/2/2011 Georgia Gov. Nathan Deal, along with the top law enforcement officials of the state, on Thursday promised to crack down on one component of illegal gambling that they say is flourishing across the state in various Internet cafés. An expansion of the so-called Internet cafés that draw online gamblers who are attracted by […]