The Fresh and New On-Air Look of Discovery Channel
Paul Welling, the Discovery Networks CEEMEA SVP Head of Channels, led the review of the different channels in the Discovery portfolio. This led to a change in Discovery’s on-air look. The channel would be repositioned all across the country to carry its new brand identity – Life Unlimited. In a statement given by Welling, he […]
Retail Industry Seen To Avail More Store Traffic Because Of Direct Mail
This 2011, it is expected that spending on direct mail will increase. In fact, the retail sector is the primary driving force that will bring this about. In the retail industry, direct mail has played an important role in channeling more customers in. According to the data in the “Media Usage Forecast” of Target Marketing, […]
Print Media Is At The Top Of The List of Wealthy Americans
In a survey conducted by Ipsos Mendelsohn on how wealthy Americans utilize conventional and new types of media, it was found out that “there is no denying that traditional outlets are thriving in the lives of consumers today,” and that these conventional types of media “form the core of how most consumers interact with media.” […]
Legal Challenge to SF Cell Phone Law Being Considered by the CTIA
9/6/2011 Just when it appears that the legal battle between the city of San Francisco and the CTIA is over, it seems that the fight may continue. A spokesman for the trade group of the wireless industry in an interview today stated that the organization is strongly considering a legal challenge against a new […]
Reduction of Damages for Jammie Thomas-Rasset Appealed by RIAA
9/6/2011 A lot of time and effort has been spent by the Recording Industry Association of America (RIAA) in trying to apprehend file sharers in an effort to discourage piracy and put more revenues back into their pockets. The ironic thing, however, is that the legal costs associated with going after those who pirate […]