Personalized Direct Mail Still Gets Best Results
Your firm wants greater visibility within a target market—that’s how you attract new clients and successfully retain existing ones. And while marketing your business can take many forms, studies continue to show that what works best with consumers is personalized direct mail. The “personalized” part is key, since it’s already well known that direct mail […]
Singer Tim McGraw Wants to Leave Curb Records
12/7/2011 The legal battle of Country superstar Tim McGraw against Curb Records, the recording outfit that discovered him is set for a first round in a courtroom in Nashville on Tuesday. The independent record label, which is run by industry giant Mike Curb, filed a lawsuit against McGraw in May, alleging that the singer […]
Health Insurers Challenged by Consumer Advocate Harvey Rosenfield
12/7/2011 Harvey Rosenfield, who used the initiative process in California to regulate auto insurance rates, is going back to the ballot. This time, he is considering taking on health insurers. The consumer advocate and combative attorney who wrote the landmark Proposition 103 of California more than twenty years ago, is now preparing a ballot […]