Advertising Case: Bates v. State Bar of Arizona

In 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services.  The court ruled that lawyer advertisements were protected under the first amendment of the United States Constitution as commercial speech.  William C. Canby, Jr. a

Read More »

Trying to find a needle in a haystack?

Certain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack. The old saying “trying to find a needle in a haystack” has never

Read More »

Law Firm Quick-Start Guide to Content

(How to write content that gets read) This is the best, fastest way to create quality content that gets read. We developed this quick-start guide for law firms to help you create the first five issues of your newsletters or

Read More »

How to Choose a Name for Your Law Firm

Even though some attorneys think it is obligatory to have all of the partners or at least the founding partners names rooted in their law firms’ title.  That idea is quickly fading.The vast majority of the NLJ top 100 law

Read More »

Florida Bar Rule Changes That You Should Know

On November 9, 2009, the Florida Supreme Court ruled in Case No. SC08-1181 that law firm websites shall be subject to the Florida Bar advertising rules. Rule 4-7.6 regulates computer-accessed attorney advertising such as websites, electronic mail, and other forms

Read More »

How to use Twitter for your law firm

The first question to be answered is what exactly is Twitter and how can it help my Law Firm? Twitter is a corporation founded in 2006 by Jack Dorsey. Twitter is a social media site that utilizes Micro-Web Logs commonly

Read More »

The Impact Internet Marketing can have on your Law Firm.

Building your Law Firm requires a solid marketing game plan that includes Internet marketing. Any marketing plan is like a large six burner stove. On each burner there should be a pot of water, which represents the specific media of marketing and the burner needs to be cranked to high! The idea is to get all of the pots boiling at the same time.

Read More »

If you really want to “Go Green”, Use Engraving

Law Firms that make “Going Green” a priority are realizing that not only are the results great for the environment, they’re also good for the bottom line. Environmental responsibility has reached such unprecedented heights in the educated consumer’s decision-making process. Lower energy costs, less waste, and invaluable goodwill among customers means potential repeat business and referrals!

Read More »

Advertising Case: Bates v. State Bar of Arizona

In 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services.  The court ruled that lawyer advertisements were protected under the first amendment of the United States Constitution as commercial speech.  William C. Canby, Jr. a

Read More »

Trying to find a needle in a haystack?

Certain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack. The old saying “trying to find a needle in a haystack” has never

Read More »

Law Firm Quick-Start Guide to Content

(How to write content that gets read) This is the best, fastest way to create quality content that gets read. We developed this quick-start guide for law firms to help you create the first five issues of your newsletters or

Read More »

How to Choose a Name for Your Law Firm

Even though some attorneys think it is obligatory to have all of the partners or at least the founding partners names rooted in their law firms’ title.  That idea is quickly fading.The vast majority of the NLJ top 100 law

Read More »

Florida Bar Rule Changes That You Should Know

On November 9, 2009, the Florida Supreme Court ruled in Case No. SC08-1181 that law firm websites shall be subject to the Florida Bar advertising rules. Rule 4-7.6 regulates computer-accessed attorney advertising such as websites, electronic mail, and other forms

Read More »

How to use Twitter for your law firm

The first question to be answered is what exactly is Twitter and how can it help my Law Firm? Twitter is a corporation founded in 2006 by Jack Dorsey. Twitter is a social media site that utilizes Micro-Web Logs commonly

Read More »

The Impact Internet Marketing can have on your Law Firm.

Building your Law Firm requires a solid marketing game plan that includes Internet marketing. Any marketing plan is like a large six burner stove. On each burner there should be a pot of water, which represents the specific media of marketing and the burner needs to be cranked to high! The idea is to get all of the pots boiling at the same time.

Read More »

If you really want to “Go Green”, Use Engraving

Law Firms that make “Going Green” a priority are realizing that not only are the results great for the environment, they’re also good for the bottom line. Environmental responsibility has reached such unprecedented heights in the educated consumer’s decision-making process. Lower energy costs, less waste, and invaluable goodwill among customers means potential repeat business and referrals!

Read More »

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