Simple yet effective hologram on tickets for the Coconut Grove Arts Festival
Every year I really enjoy attending the Coconut Grove Arts Festival, which presents paintings, sculptures, and other artwork from artists around the world. While attending the festival this February, I noticed that the tickets the organizers sold had holograms printed on them (see picture, above). This small security printing feature makes it very difficult for […]
Qualify your prospects using the MAD-FU formula
If you are a service provider or your product is intangible (consultant, attorney, accountant, designer, etc.), you will have every “Joe” asking for free advice. Free advice is rarely the best advice. If your prospects ask you for free advice, first evaluate them using the MAD-FU formula before wasting your time and money. Here are […]
New Luxury Business Cards Give Professionals What They Want
In today’s fast-paced digital world, the steadfast business card is still state of the art. But now, we have taken this art a step further by producing an unforgettable business card that will gain you instant recognition and leave an indelible impression of your business when you hand the card out. When clients are handed […]
The Lost Art of Handwritten Thank You Notes
The lost art of handwritten thank you notes In our fast-paced world of tweets, emails, and text messages, something invariably gets lost. Messages we send don’t always have the impact of a handwritten note. It’s almost as if electronic messages lack sincerity. Everyone wants an answer now, and in business it’s wise to give your […]
5 ways to generate more leads from your website
FYI: This short article is not about getting traffic to your site. It just reveals five things you can do to help improve leads and sales on your website. Tip 1:Provide a core message that speaks to someone, but not everyone. Make sure your message speaks to your target market. Many websites speak in such […]
Two pocket business card tip
At networking events it easy to get your cards mixed up with the prospects cards that have been given to you that night. Each time someone hands you their card, you pull out your card mixed in with cards you accepted that night. Then you have to look through them one handed because you have […]