Two Reasons Why Color Shifting Inks are Used in Anti-Counterfeiting
Optically Variable Inks (OVI), also known as color shifting inks, are most commonly seen on U.S. currency. For example, these inks are engraved on the bottom right-hand corner of the $10 bill. Color shifting inks display two distinct colors on the $10 bill, green and copper, depending on the angle at which you are viewing […]
Augmented Reality printing: Knowing Your Customers (part 2)
No Expensive Focus Groups or Blind Case Studies Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their data is captured. They are directed to a landing page stating the following: Answer these […]
Boost Sales and Increase Customer Loyalty, Using Augmented Reality Printing.(part 1)
What would happen if Chipolte used Augmented Reality Printing? To better understand augmented reality printing (referred to as AR printing) let’s use an example of how it can be used to increase sales and customer loyalty. (read what is augmented reality printing first) Imagine if a nationwide food chain like Chipotle used AR Printing on […]
Copy Machine vs. State of Florida
Florida Citizens Scammed for Millions Recently the State of Florida was fraudulently misrepresented by an individual using a copy machine. A condensed version of the scam: when one signs up on sunbiz.org to incorporate a new business in Florida, the information becomes a public record. This fraudster collected the names of thousands of people incorporating […]
Augmented Reality Printing: What is it?
Augmented Reality (AR) Printing is unlimited in its scope and is bounded only by the human imagination. Historically, with conventional printing and publishing, what you saw was what you got. The paper and ink world of conveying information was static. AR printing transforms the printed page into a virtual “touch screen” that allows unlimited information […]