“7 Common Business Card Sins” by Wells & Drew
“7 Common Business Card Sins”by Wells & DrewBlake Houser #1. You have too much going on. In an effort to say everything on your card, the card is overloaded with information, making it appear messy and hard to read. When you say too much you end up saying nothing. Keep it simple. #2. Your card […]
3 “Hidden Costs” of Business Correspondence
It was Will Rogers who said, “You never get a second chance to make a first impression.” And the first impression your customers and colleagues get when they receive a letter from you is made to a large degree by the letterhead it is printed on. Yes, fine letterhead looks expensive. And it does cost […]
Simple yet effective hologram on tickets for the Coconut Grove Arts Festival
Every year I really enjoy attending the Coconut Grove Arts Festival, which presents paintings, sculptures, and other artwork from artists around the world. While attending the festival this February, I noticed that the tickets the organizers sold had holograms printed on them (see picture, above). This small security printing feature makes it very difficult for […]
Qualify your prospects using the MAD-FU formula
If you are a service provider or your product is intangible (consultant, attorney, accountant, designer, etc.), you will have every “Joe” asking for free advice. Free advice is rarely the best advice. If your prospects ask you for free advice, first evaluate them using the MAD-FU formula before wasting your time and money. Here are […]
New Luxury Business Cards Give Professionals What They Want
In today’s fast-paced digital world, the steadfast business card is still state of the art. But now, we have taken this art a step further by producing an unforgettable business card that will gain you instant recognition and leave an indelible impression of your business when you hand the card out. When clients are handed […]
The Lost Art of Handwritten Thank You Notes
The lost art of handwritten thank you notes In our fast-paced world of tweets, emails, and text messages, something invariably gets lost. Messages we send don’t always have the impact of a handwritten note. It’s almost as if electronic messages lack sincerity. Everyone wants an answer now, and in business it’s wise to give your […]
5 ways to generate more leads from your website
FYI: This short article is not about getting traffic to your site. It just reveals five things you can do to help improve leads and sales on your website. Tip 1:Provide a core message that speaks to someone, but not everyone. Make sure your message speaks to your target market. Many websites speak in such […]
Two pocket business card tip
At networking events it easy to get your cards mixed up with the prospects cards that have been given to you that night. Each time someone hands you their card, you pull out your card mixed in with cards you accepted that night. Then you have to look through them one handed because you have […]
How we cut our IT costs by 85% (without outsourcing overseas)
It’s true. We cut our IT costs by 85%, and it was not from outsourcing our IT overseas. In fact, we kept everything right here in the U.S.A. This post is not directly related to our business, but I feel compelled to share it in the hope that it will be helpful to others’ businesses. […]
5 things you must NOT do while in Japan on business
Because Japan’s culture is very respectful, Japanese businesspeople have a particular way of accepting and passing out business cards. They are very serious about business cards and do not simply hand them out at any time. This can be tricky for foreigners visiting Japan on business. To simplify the steps you should take when exchanging […]