Do NOT order another printed product until you read this…
At Wells & Drew, we are commonly asked if we can match the color in a client’s logo. Nine times out of ten, the client is referring to the color on their computer screen. It seems simple. You just email us the logo and we match the color, right? Unfortunately, it’s not that easy. Each […]
Holograms: A practical choice for overt security features
Holograms are commonly used to deter counterfeiting credit cards, photo ID cards, documents, and other products. They are a recognizable, overt security feature that can be used as an important line of defense. Always take a multiple-security approach, using safeguards with covert and overt features. Some holograms have covert features that require authentication by their […]
Every principle and truth you need to know about marketing and advertising in 100 pages
When it comes to marketing and increasing sales, nothing will help your company more than understanding the fundamentals. Although so many get this wrong, if you get it right, sales of your product or service will soar. I am saying this because I recently added a free e-book download titled Scientific Advertising, by Claude C. […]
What paper is right for your company?
The paper you choose should be consistent throughout all your marketing collateral. For example, if your business card is an off-white color, your letterhead should be on the same colored paper. It sounds obvious, but not all businesses follow this simple rule. Before you choose your paper, let me give you a quick briefing on […]
IKEA’s advertising genius punches a hole in the market – with humor and innovation
This is too good to miss. If you’re looking to market your company, and are searching for ideas to accelerate the process with innovation, originality, and humor, check out this video. IKEA showed their innovative marketing genius when their Chief Design Guru, Jorgen Eghammer, released this video to introduce the company’s new printed catalog. Not […]
Augmented Reality printing: Knowing Your Customers (part 2)
No Expensive Focus Groups or Blind Case Studies Let’s continue with my imaginary example of Chipotle the nation wide food chain using augmented reality (AR printing) on their cups. Imagine customers scan the logo on the cup and instantly their data is captured. They are directed to a landing page stating the following: Answer these […]
Boost Sales and Increase Customer Loyalty, Using Augmented Reality Printing.(part 1)
What would happen if Chipolte used Augmented Reality Printing? To better understand augmented reality printing (referred to as AR printing) let’s use an example of how it can be used to increase sales and customer loyalty. (read what is augmented reality printing first) Imagine if a nationwide food chain like Chipotle used AR Printing on […]
Augmented Reality Printing: What is it?
Augmented Reality (AR) Printing is unlimited in its scope and is bounded only by the human imagination. Historically, with conventional printing and publishing, what you saw was what you got. The paper and ink world of conveying information was static. AR printing transforms the printed page into a virtual “touch screen” that allows unlimited information […]
5 Ways to Kill a Good Design
When creating a design you want it to show who you are as a company. With out words it should explain to the customer what your business is and what you can do for them. You logo design is your identity as a business. A lot of companies’ will take the good design and kill […]
Print is dead, or is it?
In the fast passed world today technology is taking over. Between the internet and other technological advances , such as e-books, the need for print is running out. Or is it? The convenience and portability of carrying a paper book or newspaper with you verse the bulk of an e-book reader or computer screen. There […]